Pepe´s Bar was a Spanish bar, my research here is quite complicated because nothing is more typical of Spain than a bar named Pepe. I don't know if it could be one located in Benidorm, according to an interview with its owner on Cadena Ser, I found out that it opened in the 70s-80s and that its main clientele were basically Belgian tourists. Perhaps that connects with the advertising for the Scottish whisky Haig&Dimple that appears on the back of the box.

In any case, I will continue researching to see if I can find any good information starting from the advertising of those whisky brands. I will return with updates.