This box advertised Helados Bruin. Bruin means bear in Dutch, which is why this animal appears in the logo. This ice cream shop opened in 1964 and was a true classic in the Pintor Rosales/Marqués de Urquijo area of Madrid. Among the flavors of their ice creams, we find some as original as olive oil, idiazábal cheese, sherry, zabaglione, violet, or Málaga with rum raisins. I would have loved to try the olive oil or the zabaglione, which is a cream made of egg yolk, sugar, and wine.

According to my latest findings in 1998, the company changed its name from "Trupick SA" to "Helados Bruin SL", likely changing hands and finally closing in 2013. I will keep searching to see if I can find any photos of the place when it was open; so far, I am only finding photos afterwards and some from their Facebook page from a more modern era where I can see there was a rebranding and the logo was modernized. I will keep updating if I find anything more by pulling the thread.