It likely belongs to a series of collectible matchboxes themed around Ceramica China. It features a ceramic figure of an ox pulling a funerary set. According to the box's description, this piece is from the Sui period, a transitional era preceding the Tang dynasty. Many ceramic funerary figures (horses, chariots, guardians, animals, servants) were made for aristocratic tombs. They are the direct precursors of the famous tricolor mingqi figures from the Tang period. I can't quite understand if they were buried with certain important figures or if they were recreations; I'll keep investigating.